Step 1 - Paint Obama as a False Messiah McCain campaign wanted to look forward to the general election even before he was the official candidate. McCain was calling out Obama as an unfulfilled person built up on exaggeration and personal charisma. McCain's campaign said that it would hurt Obama's powerful arguement to keep a Republican in the White House.
Step 2 - Work, Woo and Win the Referees
Step 3 - Meet With the People, and Force Obama to Follow
Step 4 - Claim the High Road Without Leaving the Low Road
Step 5 - Use A Vice President to Temper The Age Issue
Step 6 - Make Inroads Among Traditional Democratic Voters
Step 7 - Rely on the Historic RNC Advantage
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